Designwave Navicamp - Branding | Branding & Web Design Projects

Navicamp

BRANDING

CLIENT: NaviCamp

SERVICES: ‘The Signature’ Package

FOCUS: Visual Storytelling, Clever Iconography, Nautical & Camping Fusion

COLLABORATOR: Mario Smoković (@photossmok on Instagram)

The

CHALLENGE

NaviCamp is a specialized retailer offering equipment for two distinct types of outdoor enthusiasts: those who conquer the sea and those who explore the land. The client’s main request was to create a brand identity with a narrative. The challenge was to merge nautical and camping themes into a single, uncluttered and clever visual mark that tells the story of both worlds.

The

STRATEGY

Through our collaborative process, we aimed for a clever & unified approach, finding a shared geometric language that brings both outdoor worlds together under one cohesive identity.

Visual

IDENTITY

The icon uses clever geometry to represent both sides of the business. The upper shape forms a sailboat against the sky, while its mirrored lower half creates the distinct silhouette of a tent. This dual-image approach ensures the logo speaks to both target audiences instantly. The colors were selected to represent the environments where the products are used. Deep navy and slate blues cater to the nautical side, while earthy greens and warm, sandy yellows reflect the camping and outdoor aspect. A bold, structured sans-serif font ensures the brand looks reliable and modern.

The

GALLERY

Client TESTIMONIALS

Imala sam odlično iskustvo s Andreom i njenom Designwave Agency. Već na prvu je prepoznala i razumjela moje potrebe i ideje te ih uspješno realizirala. Komunikacija je bila profesionalna i ugodna, svi rokovi ispoštovani. Posebno bih istaknula njezinu otvorenost za sugestije i dodatne savjete koje mi je nesebično pružila, čak i izvan okvira dogovorenog projekta. Andrea je predana, stručna i vidi se da s puno ljubavi radi svoj posao. Upravo zato planiram nastaviti suradnju s njom i na budućim projektima. Toplo je preporučujem svima koji traže pouzdanog i kvalitetnog grafičkog dizajnera!

Working with Andrea on the design of the new brand and website for ASPIRION was an extremely positive experience. The new brand, including the modern logo and visual identity, fully met the set requirements and exceeded expectations. Given her creativity, professionalism and dedication, we highly recommend Andrea!

Ready to build

YOUR BLUEPRINT?

I’m excited to hear about your vision. This is the first step towards our potential partnership. Please fill out the application form below with as much detail as possible so I can get a clear picture of your project.

You can also contact me directly on business@designwave-agency.com.

Note: Your message can be in English or Croatian.